This is a yearly campaign that raises funds and awareness for childhood cancer. As part of the event, kids with cancer shave the heads of volunteers live before onlookers (either in person or virtual). I developed the logo/headline graphic early in the event's beginning; below are recent marketing materials. Each year features one main child, who has overcome cancer - this year was centered on Libbi. The promotion is primarily digital, as the event was promoted through social channels and streamed online. Over $248,000 was raised for the cause in this single particular event.