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"The Best Place to be Right Now" Campaign
Project Type
Integrated Campaign
Role
Lead Designer and Art Direction
Awards
Silver Addy Awards, Multiple Categories and Best of Out of Home/Ambient Media — American Advertising Federation (2020)
This campaign was created for Shell Point Village, a luxury senior living community in Southwest Florida. It featured actual resident photos and quotes that boasted the amenities of home during the height of the pandemic. The campaign rolled out across several platforms - print ads, direct mail, and billboards.
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