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"The Best Place to be Right Now" Campaign

Project Type

Integrated Campaign

Role

Lead Designer and Art Direction

Awards

Silver Addy Awards, Multiple Categories and Best of Out of Home/Ambient Media — American Advertising Federation (2020)

This campaign was created for Shell Point Village, a luxury senior living community in Southwest Florida. It featured actual resident photos and quotes that boasted the amenities of home during the height of the pandemic. The campaign rolled out across several platforms - print ads, direct mail, and billboards.

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