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School District of Lee County Rebranding
Project type
Rebranding
Role
Lead Designer and Art Direction
The School District of Lee County is a district in southwest Florida with 118 schools and 97,000+ students. The district needed to firm up its branding to be cohesive and on target with its wide variety of audiences. I developed recommendations for their graphic look, including colors, typography, and the look and feel of photography, charts, and infographics. I created an in-depth 50-page Brand Standards Guide, stationery, business cards, flyers, and more! The following pieces are just a small sample of what I designed.
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