The School District of Lee County is a district in southwest Florida with 118 schools and 97,000+ students. The district needed to firm up its branding to be cohesive and on target with its wide variety of audiences. I developed recommendations for their graphic look, including colors, typography, and the look and feel of photography, charts, and infographics. I created an in-depth 50-page Brand Standards Guide, stationery, business cards, flyers, and more! The following pieces are just a small sample of what I designed.